ISÜCK, Visual Identity & Creative Direction, 2025
ISÜCK is a skateboard brand founded in 2025 that embraces failure, imperfection, and experimentation as part of skate culture. Through clothing, boards, videos, and editorial content, the brand captures the raw energy and authenticity of skateboarding while encouraging individuality and risk-taking. Its visual identity balances simplicity and flexibility, allowing for bold, playful, and experimental applications while remaining instantly recognizable.